Target audience feedback- album title

I conducted 2 research studies, one on survey monkey and send them to individuals via my Facebook page, requesting them to answer my quick survey, these were the results:

Just to confirm my findings I also quickly asked the target audience around me and created a tally chart on their answers, this confirmed my results 

This is the result of what my target audience thought the name of my album advert should be, I took the results and created a tally chart and my survey and from these results, I have chosen the most popular name, therefore, my album will be called 'Scars'

Ideas for my album title

Having looked into the lyrics of her songs, I come up with a mind map of appropriate names for my album and digipak, from this I will collect a tally chart and ask my target audience to see what they think the name of my album title should be

How I made the scar- production update 1

How I made the scar-

First I picked a clear font and wrote the word 'scars' using capital letters, I then added a layer and carefully drew over the word using a skin colour, I then deleted the template as it was no longer necessary

This (above) is what it looked like when I removed the template 

I then had to change the layer filter to 'kind' and set the blending mode to 'lighter colour'- then I began to add effects

 'inner shaddow'

 'outer glow'

 'inner glow'

'bevel and emboss'- with this effect I added contour and texture to make it look more realistic

This was the final product of all the effects combined

Finally in order to make the scar more realistic, I changed the opacity to 60%

This is the final product- I like the fact that it is a bit imperfect as scars aren't meant to have a 'perfect' shape 

Behind the scene/ filming pictures

These are pictures taken from behind the scenes of our filming

Colour scheme choice

Reasons why I decided to keep colour to a minimum

As the music is in black and white, it made sense to keep my ancillary tasks within the same theme so that all my products look related

What each colour represents and why I chose it:
Black and white
I chose black and white as it often represents more serious topics, it also may be a colour of reflection in film and TV as people look back to the past, this is therefore a very appropriate colour scheme to use. We also chose black and white because we wanted to use a coloured paint as it shows a real contrast and sense of hope.

Blue
Blue was our choice for 2 reasons: the first being that blue is the colour of preference when asking the target audience and the second reason being the meaning behind the colour as it 'exhibits inner security and confidence' and you can 'take control'

This is an extract I found from an article on the colour blue-

http://www.empower-yourself-with-color-psychology.com/color-blue.html

Light pink
I used light pink in my ancillary tasks as I wanted to show that my products was aimed at a female target audience and having researched about the colour 'pink' I have decided that it would be the most appropriate, it also helps that pink compliments both blue and black and white.

This is an extract from an article I found on colour psychology-

http://www.empower-yourself-with-color-psychology.com/color-pink.html

Lip synching practice

This task was hard as the actress didn't always remember the lyrics or annunciate them clear enough when singing them, so we often had a few practice rounds whereby she would practice the getting to know the lyrics and become more confident when singing them. We recorded her and showed her how she could improve, we also took this from different angles so that we could play around with the footage, this is complication of some of the attempts the actress had

Review of how filming went

Review of filming-

• All went to plan
• All shots were filmed
• All times were kept to 
• No problems concerning the risk assessment (no equipment lost or damaged) and the actress had not reaction to the paint or pen

What do do next

• Edit film footage
• Get together images from the day and begin editing on them for my digipak and album advert
• Compile all behind the scene pictures together as they may be useful at a later date

planning my journey

I used the TFL website to help me plan my day and the most effective way of getting to the filming location

taking public transport would have taken a lot of time as this also doesn't involve the time taken to walk from the station to the filming location, so I looked at the time it would take to drive, using google maps 'routes'

as driving would only take 33 mins and taking the train would take well over an hour, it seemed logical to drive (providing the traffic is ok on the day.)

Fonts

As I am researching into my music video, I tried to gather potential fonts that i could use for my ancillary tasks, I used 'dafont' to research different into types of fonts that I could try and I thought would look the best fitting

filming dates

The plan-
The plan is to film everything within one weekend so that we can get on with the editing

This is the time schedule we will stick too when filming on Saturday the 3rd and Sunday the 4th of December

Cutting to the beat

I chose to cut a section from the film 'Avengers- the final battle' to the song 'Human' by Rag N Bone Man





What I have learnt from this task-

• This task reminded me how to use final cut pro, and tools such as 'blade' and 'trim'
• This task also helped me learn how to cut to the beat of a song

What I found hard-
I found it hard cutting the clip to the beat exactly as the beats are short so the timeline had to be stretched in order for it to done done properly

The skills I have learnt from this task has helped me develop my creativity skills as it made more familiar with the tools and options I have to edit my video e.g. by using the blade tool I can create jump cuts

Risk assesment

I have created a risk assessment stating all the potential risks that could occur during filming and how to avoid them, this will be really helpful when creating my music video and I will print off a copy so we know how to prevent any risks from occurring on the day

Ancillary task ideas

Using 'notes' on my computer, I typed down any ideas that came to mind

Inspiration- album advert

What was this task:
I searched online for album adverts and put together a collection of the adverts I liked the most

What I have learnt
From this task I have taken inspiration from preexisting album adverts, and this has helped me decide what what type of things I would like to include in mine

Things I liked-
- The change of colour/ darkening at the bottom- this is common in all of these adverts and it is clear where the information is as well as using coloured text to bring the whole poster together
- The use of a different font for the artist name- makes it stand out
- similar colour palette- it's not overwhelming to look at
- dates, reviews and hit songs

more relavent isolation practice

I needed to make sure that this idea will actually work before we develop it further

the first video is just the writing in colour, we then re edited the same video so that both the pen and writing were in colour- we did this to see if we could make it so more than one object of the same colour would pick up with the colour selection tool

we tried this with the the red pen, and during editing we realised that it was too close to skin colour and colour of table. In order to avoid this and ensure that we could use the tool correctly (before we filmed it all) we made the background white and tested the multiple colour pens to find out what ones would work the best against skin colour and stand out and which ones are similar.

I found this task really helpful because testing the colour has meant that we now know the best ones to use, I personally think that the red is the boldest colour against a black and white background, it just means that we can't use colours such as orange and pink as it may pick them up due to their similarity. I also found out that you can't use shade of a similar colour to either the skin or another colour.

When considering choosing a colour i was also aware of what each colours meant  after conducting some research on it, this is a photo I found online that summarises what each colour can be associated with

Colour isolation

What was this task?
The task is an experiment to test if it was possible to colour isolate on final cut pro

Problems encountered and how to solve them
As the coloured trousers have the same colour as the paint, the isolation tool had picked up the colours and colour was exposed in more places than than wanted. This problem is easy to solve as it just means that in our music video the actress should wear plain coloured clothing such as: black or white to avoid colour confusion.

This is the video we watched to learn the process of colour isolation on 'Final Cut Pro X' 

Location and costume

Costume-

The idea is that the costume isn't distracting and will stand out once we have post processed  our footage onto final cut pro. Taking this into consideration, we have decided to dress our actress in plain tight clothing, consisting of a black vest top, leggings and socks.

Location-
We are only using one location as we don't want to distract from our idea, we have chosen to film the entire music video against a white wall.

About the actress in our video

casting

This is how we casted our actress, this wasn't an wasn't an easy process as there weren't many people who were willing to give up their time to film or they were quite camera shy, therefore very unwilling

Chosen artist research: Alessia Cara mood board

I have created a mood board of products, pictures and competitors of Alessia Cara, this was interesting as it meant I could gather iconography of the type of person she is, this includes her style and see how this relates to her music. In all her photos she is wearing casual relaxed clothing e.g. T-shirts, jeans and converse, this casual look keeps her looking as if she is just 'one of us' and there is a link between her music and the way she dresses as both portray a message in her morals and who she is a person

Looking at her competitors was useful as it meant that i could look at her competition and see how they compare to Alessia. One of the ways she majors differently from the other artists is that she doesn't look all glamorous and this may be appealing to her audience, and we should carry this casualness across to the music video as it would help our audience relate to the artist and her music together

Swede

This is the swede we created for Rachel platten's 'fight song'

What the song is about
The song is not about love, its about getting over a rough patch, this resembles our chosen song a lot therefore we thought it would be very appropriate to use

What went wrong:
In the time we were given, we didn't complete the swede, we don't know whether this was because we was a person down or we underestimated the number of locations and shots we would need:

To improve:
Finish the shot by shot/ storyboards before moving onto making the video, otherwise, it is all incomplete and harder to work with as you have to refer to the music video more than paperwork which would have been all written out and in front of us (foolproof)

Storyboards from swede

We didn't get round to finishing the story boards the the swede, this affected us majorly as our swede is incomplete

From not completing this task, I have learnt-

• It makes it harder to complete the music video as we have to refer to the music video itself, not our work and this takes longer as you have to constantly check the minor details e.g. the correct angle, time and effect
• The importance of completing storyboards, so when it comes to the planning of the production of my music video, I will have to complete them before filming so I know what my shot should look like

sweede shot by shot

As our swedes shot by shot is incomplete, so was our swede

What I have learnt:

• before we film our actual music video, our shot-by-shot list will have to be completed, as if our shot by shot was completed, we would have finished our music video.
• The importance of a shot-by-shot
• How to make a shot-by-shot (what it includes and what information is needed)

Permissions

Before we could film, we had to ensure that we had permission from the record label (to use her music), the owner of the location (asking if it was ok to use her property) and the actress herself (to see if she would be ok to have paint used on her skin)

These are the email exchanges:

In this email, I have emailed the record label that Alessia Cara belongs to (Def Jam) asking them if it would be ok to use our chosen song for our coursework, the email explains how we will recreate the music video and upload it onto youtube.

As we are using one female over the age of 16, we don't need parental consent for their child to be filmed, also, as we are using one of the directors houses rather than a public area, we don't need permission to use our filming space.

We have contacted Laura Jackson asking for her permission:

 To which she replied informing us that we would be able to use her house to film

We then contacted Hannah (our actress) asking for consent to use paint on her body, ensuring her that it is skin safe and washable, here's the record of our emails

animatic of story board

Once I had created the storyboards, i wanted to get more of an idea of what the music video might look like (very roughly) I did this by taking individual photos from each frame of the story board and putting them together in shot order and not keeping each shot on the screen for very long, this is my final result

Storyboards

These are the storyboards for the music video we are going to create, I made these following the guidelines from my 'storyboarding for dummies' task and this was my result: