I have created a mood board of products, pictures and competitors of Alessia Cara, this was interesting as it meant I could gather iconography of the type of person she is, this includes her style and see how this relates to her music. In all her photos she is wearing casual relaxed clothing e.g. T-shirts, jeans and converse, this casual look keeps her looking as if she is just 'one of us' and there is a link between her music and the way she dresses as both portray a message in her morals and who she is a person
Looking at her competitors was useful as it meant that i could look at her competition and see how they compare to Alessia. One of the ways she majors differently from the other artists is that she doesn't look all glamorous and this may be appealing to her audience, and we should carry this casualness across to the music video as it would help our audience relate to the artist and her music together
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