Wednesday, 7 December 2016

Colour scheme choice

Reasons why I decided to keep colour to a minimum

As the music is in black and white, it made sense to keep my ancillary tasks within the same theme so that all my products look related

What each colour represents and why I chose it:
Black and white
I chose black and white as it often represents more serious topics, it also may be a colour of reflection in film and TV as people look back to the past, this is therefore a very appropriate colour scheme to use. We also chose black and white because we wanted to use a coloured paint as it shows a real contrast and sense of hope.

Blue
Blue was our choice for 2 reasons: the first being that blue is the colour of preference when asking the target audience and the second reason being the meaning behind the colour as it 'exhibits inner security and confidence' and you can 'take control'

This is an extract I found from an article on the colour blue-




Light pink
I used light pink in my ancillary tasks as I wanted to show that my products was aimed at a female target audience and having researched about the colour 'pink' I have decided that it would be the most appropriate, it also helps that pink compliments both blue and black and white.

This is an extract from an article I found on colour psychology-













http://www.empower-yourself-with-color-psychology.com/color-pink.html

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