Target audience feedback- album title

I conducted 2 research studies, one on survey monkey and send them to individuals via my Facebook page, requesting them to answer my quick survey, these were the results:

Just to confirm my findings I also quickly asked the target audience around me and created a tally chart on their answers, this confirmed my results 

This is the result of what my target audience thought the name of my album advert should be, I took the results and created a tally chart and my survey and from these results, I have chosen the most popular name, therefore, my album will be called 'Scars'

Ideas for my album title

Having looked into the lyrics of her songs, I come up with a mind map of appropriate names for my album and digipak, from this I will collect a tally chart and ask my target audience to see what they think the name of my album title should be

How I made the scar- production update 1

How I made the scar-

First I picked a clear font and wrote the word 'scars' using capital letters, I then added a layer and carefully drew over the word using a skin colour, I then deleted the template as it was no longer necessary

This (above) is what it looked like when I removed the template 

I then had to change the layer filter to 'kind' and set the blending mode to 'lighter colour'- then I began to add effects

 'inner shaddow'

 'outer glow'

 'inner glow'

'bevel and emboss'- with this effect I added contour and texture to make it look more realistic

This was the final product of all the effects combined

Finally in order to make the scar more realistic, I changed the opacity to 60%

This is the final product- I like the fact that it is a bit imperfect as scars aren't meant to have a 'perfect' shape 

Behind the scene/ filming pictures

These are pictures taken from behind the scenes of our filming

Colour scheme choice

Reasons why I decided to keep colour to a minimum

As the music is in black and white, it made sense to keep my ancillary tasks within the same theme so that all my products look related

What each colour represents and why I chose it:
Black and white
I chose black and white as it often represents more serious topics, it also may be a colour of reflection in film and TV as people look back to the past, this is therefore a very appropriate colour scheme to use. We also chose black and white because we wanted to use a coloured paint as it shows a real contrast and sense of hope.

Blue
Blue was our choice for 2 reasons: the first being that blue is the colour of preference when asking the target audience and the second reason being the meaning behind the colour as it 'exhibits inner security and confidence' and you can 'take control'

This is an extract I found from an article on the colour blue-

http://www.empower-yourself-with-color-psychology.com/color-blue.html

Light pink
I used light pink in my ancillary tasks as I wanted to show that my products was aimed at a female target audience and having researched about the colour 'pink' I have decided that it would be the most appropriate, it also helps that pink compliments both blue and black and white.

This is an extract from an article I found on colour psychology-

http://www.empower-yourself-with-color-psychology.com/color-pink.html

Lip synching practice

This task was hard as the actress didn't always remember the lyrics or annunciate them clear enough when singing them, so we often had a few practice rounds whereby she would practice the getting to know the lyrics and become more confident when singing them. We recorded her and showed her how she could improve, we also took this from different angles so that we could play around with the footage, this is complication of some of the attempts the actress had

Review of how filming went

Review of filming-

• All went to plan
• All shots were filmed
• All times were kept to 
• No problems concerning the risk assessment (no equipment lost or damaged) and the actress had not reaction to the paint or pen

What do do next

• Edit film footage
• Get together images from the day and begin editing on them for my digipak and album advert
• Compile all behind the scene pictures together as they may be useful at a later date

planning my journey

I used the TFL website to help me plan my day and the most effective way of getting to the filming location

taking public transport would have taken a lot of time as this also doesn't involve the time taken to walk from the station to the filming location, so I looked at the time it would take to drive, using google maps 'routes'

as driving would only take 33 mins and taking the train would take well over an hour, it seemed logical to drive (providing the traffic is ok on the day.)

Fonts

As I am researching into my music video, I tried to gather potential fonts that i could use for my ancillary tasks, I used 'dafont' to research different into types of fonts that I could try and I thought would look the best fitting

filming dates

The plan-
The plan is to film everything within one weekend so that we can get on with the editing

This is the time schedule we will stick too when filming on Saturday the 3rd and Sunday the 4th of December